A striking surprise in the world of fintech in the UK: IG Group is set to acquire the promising Freetrade. Valued at £160 million, this self-directed investment platform will continue to operate under its own brand, thus providing IG with a rare opportunity to expand its target market. This acquisition promises to transform the landscape of direct investment in the UK.
ig group announces the acquisition of freetrade
The news has just broken: the IG group, a giant in financial services, has made a stunning announcement with the acquisition of Freetrade. The latter, recognized for its innovative and intermediary-free investment platform, will continue to operate independently under its highly distinct brand. This transaction values Freetrade at £160 million, representing a significant strategic advancement in the trading and investment sector in the UK.
strategic implications for ig and freetrade
From a strategic standpoint, the acquisition of Freetrade will allow IG to strengthen its trading offering in the UK and widen its addressable market. Freetrade, for its part, has distinguished itself with a strong brand, highly scalable technology, and a rapid growth rate. The union of these strengths offers a multitude of new product and market opportunities, demonstrating the remarkable potential of this merger.
With 720,000 customers and an AUA (assets under administration) of £2.5 billion at the end of 2024, Freetrade is one of the rapidly growing investment platforms in the UK. The current structure of Freetrade, led by Viktor Nebehaj, will remain an integral part of the adventure, ensuring continuity while benefiting from IG’s resources to accelerate its growth.
implications for the fintech market
The acquisition of Freetrade by IG falls within a period of significant innovations in the world of fintech. While many companies are opting for an IPO, IG is focusing on strategic expansion through targeted acquisitions like this one, reflecting the consolidation trends observed in the sector. To learn more about the IPO prospects for 2025 in the fintech sector, you can read this enriching article on fintech-funded IPOs.
