Runa’s penetration into the Indian market
In full expansion, the global fintech infrastructure provider, Runa, has announced its ambitious plan to enter the Indian market, thus opening access to a nearly $8.9 billion sector: that of gift cards in India. This initiative is part of a desire for borderless economic interconnection, allowing its professional clients to make instant payments both nationally and internationally, thereby simplifying processes that were once costly and complex. With a high adoption rate of digital payments in India, which is growing at a rate of 44% per year by 2024, Runa positions itself to be a key player in this digital economic revolution.
Simplification of cross-border payments for businesses
Runa’s technology enables businesses to carry out instant payouts through an extensive network of Indian and global merchants, integrating giants of e-commerce such as Amazon and Flipkart. This provides businesses with a crucial strategic advantage: the simplification of regulatory compliance with standards such as those of the Reserve Bank of India (RBI) and GST regulations. Furthermore, flexible financing and currency exchange options reduce capital control risks, facilitating seamless transactions without the need to maintain funds in Indian rupees. This seamless integration makes Runa a partner ready to help businesses navigate the Indian sector, minimizing barriers related to cross-border issues.
Growth opportunities in the Indian digital economy
The timing of Runa’s expansion into India is strategic. In the face of a digital payments revolution fueled by the rapid adoption of smartphones and the Internet, challenging old business practices, Runa’s entry allows global companies to engage more deeply in this dynamic market. Cross-border transactions witnessed a spectacular growth of 121% over nine months in 2024, illustrating a clear appetite for alternative payment solutions. In partnership with Runa, companies can establish themselves in India well-equipped to manage everything from consumer rewards to business incentives, without getting lost in the administrative maze.
